Your SEO is Successful When Results are Measured Correctly

Sun, Jul 18th, 2010
posted by Evelyn Grazini 03:07 AM

Most of the literature I read that explains how to get listed in the natural Search Engine results leaves out one important area - how to MEASURE it’s success. Here are a few things you can do to see if that time was spent wisely.

Picking a subset of your large keyword list is much easier than tracking the entire list. Choose the main keywords that are increasing sales and focus your tracking on them.

Use the words that currently rank high for traffic and revenue in your PPC campaign. Then measure success by watching for words that climb or drop in search-engine rankings.

Revenue: Revenue is the most important thing to compare because it will give the most accurate results. However, it has to be done on an ANNUAL basis to determine exactly what part of your SEO campaign is working.

Since different times of the year have highs and lows, when you track annually, you get a better average and can then determine if the overall strategy is working.

It’s a little more difficult to measure traffic. Use your web site’s Administrative Control Panel as the best resource. The charts and graphs on the back-end show monthly traffic, so it should be easy to compare current traffic to last year’s traffic during the same time periods.

Be sure to take into account any special promotions that may have been done during that time that would skew the numbers. And, watch out for people who are pogo sticking!

Pogo-sticking is when a person jumps back and forth between different pages as they search for information. This usually occurs when a search is done, and the search engine results page (SERP) displays. The searcher then selects the result that looks like it will give the best answer and solve the problem. If the answer isn’t on that page the person hits the “back” button, goes back to the SERP and tries again.

This can really skew your numbers because each time the visitor goes back and forth to pages within a web site, the statistical software on your server counts it as a page view. Sometimes it’s good to get a lot of page views, and then again, sometimes it means that the visitor is not finding what they are looking for.

So, the next time you jump for joy when you view your statistics and see that your page is sticky, do a double check. If you have a lot of pages views from a small amount of visitors, you might want to take a look at your site’s design and see if it is as user-friendly as it should be.

Unfortunately, when people pogo-stick you get the page views, but someone else might get the sale. Visitors who don’t find what they’re looking for in a reasonable time just pogo stick back to the SERP and go elsewhere.

While it’s still important to optimize your pages for the search engines, your entire web needs to be user friendly to visitors. A well-managed SEO campaign will never forget that in the end, customer sales and satisfaction are the only things that matter.

Evelyn Grazini is a staff writer for the Affiliate Classroom Magazine. Keep up to date and boost your affiliate sales using the latest techniques, including blogging, and Web 2.0 bookmarking. For a free course that explains how Anik Singal (the owner of AC) earned $10,466 in just 60 days using proven marketing principles, go to: AC Free Course.

- Evelyn Grazini

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Managing Your SEO Campaign Could Be Costing You More Time And Money

Sun, Jul 18th, 2010
posted by Evelyn Grazini 03:07 AM

If you want to know if your Search Engine Optimization (SEO) is working, you will need to have an accurate way to measure success. Here are a few things you can do to see if that time was spent wisely.

When you advertise using a large list of keywords to bring traffic to your site, it’s not feasible to track each one. It’s much easier to pick a subset of the large list - the main keywords that are increasing sales - and track them.

To best select your keywords, use the words that are ranking high for traffic and revenue in your PPC campaign. Then you can easily measure success by watching for words that climb or drop in search-engine rankings.

Revenue: One might think that measuring revenue is the easiest way to determine if your SEO is working. But you need to do it right. You can’t just put up the new pages and start tracking money coming in. Revenue is the most important, and most accurate thing to compare, but it has to be done on an ANNUAL basis.

Since different times of the year have highs and lows, when you track annually, you get a better average and can then determine if the overall strategy is working.

It’s a little more difficult to measure traffic. Your web site’s Administrative Control Panel is the best resource. The graphs and charts on the back-end show monthly traffic, making it easy to compare current traffic to last year during the same time periods.

Be sure to take into account any special promotions that may have been done during that time that would skew the numbers. And, watch out for people who are pogo sticking!

When people jump back and forth between different pages as they search for information it’s called Pogo-sticking. This usually occurs when a search is done, and the search engine results page (SERP) displays. The searcher then selects the result that looks like it will give the best answer and solve the problem. If the answer isn’t on that page the person hits the “back” button, goes back to the SERP and tries again.

This can really skew your numbers because each time the visitor goes back and forth to pages within a web site, the statistical software on your server counts it as a page view. Sometimes it’s good to get a lot of page views, and then again, sometimes it means that the visitor is not finding what they are looking for.

So, the next time you jump for joy when you view your statistics and see that your page is sticky, do a double check. If you have a lot of pages views from a small amount of visitors, you might want to take a look at your site’s design and see if it is as user-friendly as it should be.

When visitors don’t find what they’re looking for in a reasonable time, they just pogo stick back to the SERP and go elsewhere. Unfortunately, you’ve got the page views, but someone else gets the sale!

It will always be important to optimize your pages for the search engines, and make sure your site is friendly to all visitors. In the end, a well-managed SEO campaign will remember the bottom line - customer sales and satisfaction are the only things that matter.

Evelyn Grazini is a staff writer for the Affiliate Classroom Magazine. Keep up to date and boost your affiliate sales using the latest techniques, including blogging, and Web 2.0 bookmarking. For a free course that explains how Anik Singal (the owner of AC) earned $10,466 in just 60 days using proven marketing principles, go to: AC Free Course.

- Evelyn Grazini

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How to Measure Your SEO Campaign to Accurately Track Success

Sun, Jul 18th, 2010
posted by Evelyn Grazini 03:07 AM

Most of the literature I read that explains how to get listed in the natural Search Engine results leaves out one important area - how to MEASURE it’s success. Here are a few things you can do to see if that time was spent wisely.

When you advertise using a large list of keywords to bring traffic to your site, it’s not feasible to track each one. It’s much easier to pick a subset of the large list - the main keywords that are increasing sales - and track them.

Use the words that currently rank high for traffic and revenue in your PPC campaign. Then measure success by watching for words that climb or drop in search-engine rankings.

Revenue: Revenue is the most important thing to compare because it will give the most accurate results. However, it has to be done on an ANNUAL basis to determine exactly what part of your SEO campaign is working.

Since different times of the year have highs and lows, when you track annually, you get a better average and can then determine if the overall strategy is working.

It’s a little more difficult to measure traffic. Use your web site’s Administrative Control Panel as the best resource. The charts and graphs on the back-end show monthly traffic, so it should be easy to compare current traffic to last year’s traffic during the same time periods.

Be sure to take into account any special promotions that may have been done during that time that would skew the numbers. And, watch out for people who are pogo sticking!

When people jump back and forth between different pages as they search for information it’s called Pogo-sticking. This usually occurs when a search is done, and the search engine results page (SERP) displays. The searcher then selects the result that looks like it will give the best answer and solve the problem. If the answer isn’t on that page the person hits the “back” button, goes back to the SERP and tries again.

This can really skew your numbers because each time the visitor goes back and forth to pages within a web site, the statistical software on your server counts it as a page view. Sometimes it’s good to get a lot of page views, and then again, sometimes it means that the visitor is not finding what they are looking for.

So, the next time you jump for joy when you view your statistics and see that your page is sticky, do a double check. If you have a lot of pages views from a small amount of visitors, you might want to take a look at your site’s design and see if it is as user-friendly as it should be.

Unfortunately, when people pogo-stick you get the page views, but someone else might get the sale. Visitors who don’t find what they’re looking for in a reasonable time just pogo stick back to the SERP and go elsewhere.

While it’s still important to optimize your pages for the search engines, your entire web needs to be user friendly to visitors. A well-managed SEO campaign will never forget that in the end, customer sales and satisfaction are the only things that matter.

Evelyn Grazini is a staff writer for the Affiliate Classroom Magazine. Keep up to date and boost your affiliate sales using the latest techniques, including blogging, and Web 2.0 bookmarking. For a free course that explains how Anik Singal (the owner of AC) earned $10,466 in just 60 days using proven marketing principles, go to: AC Free Course.

- Evelyn Grazini

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Bypass The Heart, Straight To Their Wallet With Articles

Fri, Jul 16th, 2010
posted by Rene Sandan 06:07 AM

One way of promoting your website and product can be achieved for free. As an additional bonus, this ‘free’ method can boost your sites and sales, doubling and even tripling your income.

Unique articles. One of the easiest and cheapest ways to increase your websites visibility.

How does this work?

Write articles relating to your website and submit them to ‘free content’ submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income.

How can article writing boost traffic and income?

Each article you submit has a ‘resource box’. A resource box contains a blurb about you or your site and then a link back to your site. If a reader finds your article intriging, they may click on the link to find out more.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.

The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results.

If your site is promoting a product or service, the traffic that your articles bring will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

One of your articles may be the deciding factor in a potential customer choosing your product over a competitors. Having articles published on various sites establishes you as an expert - and your products have a higher corresponding shine.

Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

And to think, it was very little effort on your part to write the article, get it published and wait for it to be indexed by the search engines.

It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.

Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

With articles it is critical to write about things people want to know about. It generally works best if you have a conversational tone, but still professional with a little sales pitch added at the end.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

Articles take time to take hold and spread. It may be slow to get started but months down the road, you’ll have traffic coming in that you don’t have to worry about acquiring anymore. And that’s peace of mind.

Try writing some articles and you will be assured of an increase in site traffic, link popularity and interest. Before you know it, you could be doubling and even tripling your earnings.

Nothing like getting benefits for something you got for free.

“Generate massive links and traffic for by downloading my free article submission tool. I’ve decided to give everyone a chance to take advantage of this power method of marketing.” - Steven Lohrenz Article Marketing Software

- Rene Sandan

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Social Bookmarking Explained

Thu, Jul 15th, 2010
posted by Clark Maze 12:07 AM

With social bookmarks, users can store content from your blog on their bookmark list. These lists are available for users to categorize or to read through sometime later. Many tools exist at the moment to help facilitate this sort of social bookmarking, and they’re all fairly similar.

For example, suppose you are gathering articles on online business tips. You would want to bookmark the articles you find while searching the internet. Then, you would be able to access the articles containing the tips through your web account. After you have read through the articles, you could sort them if you choose.

One of the important factors that increases the bloggers’ website traffic is social bookmarking. In order to add their articles to the visitor’s bookmark list and people having identical interests the bloggers provide icon shortcuts. These people can access the article through that bookmark network. Increase in the traffic to the website of the blogger will increase the popularity.

When you wish to organize your bookmarked articles for quick and easy reference, you can use tags. Tags are key words that categorize or describe the essence of the article. They enable others to browse your articles for specific information.

Information on a certain topic can be gained in a quick and well-organized manner by using social bookmarking. The process is now becoming more efficient and helpful for the site users as a result of increasing number of providers entering the market. Social marketing tools now have many added features, ratings, feed subscriptions, email links and group forming to name a few of them

Nowadays, we all are collecting a lot of content online. Using this type of content collection tool is just the beginning and I’m sure that sometime or other we will start using a version of the currently available products. For most of our online activities this forms the basis and we expect that a number of such tools would be coming out and these are expected to offer more flexibility and control to each user.

To have bookmarks ready for use online, regardless of the machine that you are currently operating, is a tremendous step up from the former state of things. Personally, I am eager to see more advancements in tools like bookmarks and how such tools will develop.

- Clark Maze

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Getting the Best In-Car Sounds System

Fri, May 28th, 2010
posted by Eddie Borgwardt 10:05 AM

The right sound system is important to anyone looking for the best driving experience. Whether you’re playing classical, rock, or R ‘n B, having your music played on a good set of speakers with a good Amplifier is a great way to relax and enjoy yourself behind the wheel. When looking for some sounds for your car, look for two names: Hertz Car Speakers & Amplifiers, and Audison Car Speakers & Amplifiers. Those systems are some of the best the market can offer today, offered by two companies who have been around for a very long time. Read the rest of this entry »

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Website Promotion Help Guides Promote New Technologies

Mon, Mar 29th, 2010
posted by Mike Holthuysen 02:03 AM

Due to the spread of internet,companies and individuals have used this technology to promote personality and interests as well as their bussiness. Web promotion guides are being utilised as a way of expanding sites by bussinessmen mainly due to development of internet. These sites which have arisen with other sites have grown into an online service industry aiming at improving and developing internet content and user access to this content. These sites have also developed website promotion help guides as a product offering to the users. Read the rest of this entry »

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iPod & Bluetooth car kits integrations Audio & Video Specialists: Bringing Your Car Online

Sun, Mar 21st, 2010
posted by Eddie Borgwardt 05:03 PM

So you’ve just set up your brand new car with a couple customizations.. You’ve had some bodywork done, added some new graphics, chromed your rims, and changed the interiors. You’ve installed that two-thousand dollar audio system with the cutting-edge speaker s and amplifiers, and been thoroughly enjoying them. So, you ask- what’s the next step? Read the rest of this entry »

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US Glass German Glass OEM Glass, But No Chinese Glass from Startronics

Fri, Feb 5th, 2010
posted by Eddie Borgwardt 01:02 PM

Startronics is a premier auto detail and multipurpose customizing company in Los Angeles. Among their specialties include windshield repair and replacement. They supply only top quality US Glass German Glass OEM Glass for all their windshield glass replacement. They also offer Window regulator repair or replaced, and Sales Service & Repairs. Read the rest of this entry »

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Internet Marketing- Key First Steps to Make Money With Internet Marketing

Sat, Jan 30th, 2010
posted by Sean Milea 09:01 AM

Marketing has existed ever since there was something to sell. Now, with the Internet, a lot of the rules have changed. It’s still important to look to the rules of marketing in general because the methods are tried and true. These are the 4 First Steps to Make Money with Internet Marketing. Read the rest of this entry »

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