Archive for August, 2010

Website Design To Make Your Company Name

Wed, Aug 4th, 2010
posted by Frederick Talactac 12:08 AM

Corporate websites often exhibit the attitude of the company to new media. When a company utilizes the minimum of website design, it displays a poor understanding of how to use the internet,and a powerful tool for branding is squandered.

When considering website design, don’t create a corporate profile. Your company site is a prime opportunity to make your company’s name known, and to reach your target audience easily. Online you won’t be finding them; they’re out there finding you. Your job is to make it easier for them to find you and to get them to share your brand name to others.

It all starts with the online interface. At the basic level, you would need to pull their attention to the site and make them want to stay around. But you’ll want to maximize their interest by making them want to interact. You can add post buttons to popular social networks, attach your site to them, or make a dedicated social network for your company itself.

Your website’s user experience still relies on the content you provide. That content also determines the kind of web surfers who do go to your site. For example, you can commission a small flash game to appeal to kids. If you’re targeting those kid’s mothers, however, you’ll want a popular blogger to write about you.

You’ll also want that user experience to be genuine. A lot of what works in traditional branding won’t work online, where disbelief abounds. So use promotions and incentives that people are actually inclined to.

Finally, website design should always be dynamic, matching the changes occurring in the online community, as well as to what your target audience wants to see and experience online. You don’t necessarily have to make your brand name trend 24/7. In fact, that strategy may result in some backlash when people get sick of it. It does mean consistently retaining interest in your brand.

Your company site is a prime opportunity to make your company’s name known, and to reach your target audience easily. It all starts with an online interface that makes them want to interact. Your website’s user experience is dependent on the content you provide. Website design should always be dynamic, adapting to the changes occurring in the online community, as well as to what your target audience wants to see and experience online.

- frederick talactac

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Why Brand

Mon, Aug 2nd, 2010
posted by Frederick Talactac 11:08 PM

We’ve surprisingly often worked with people and companies that prior to working with FIT Design, had no idea what branding is, or what it does. Products and sales could be astounding but managers still have trouble finding the ‘mark’ of what the brand really means to their customers. Sometimes, 40 years have passed and the 3rd generation of company leadership have little idea or only a vague concept as to why their brand is so important in the marketplace. That’s where the importance of brand comes in. A brand manager can shed light on why and how their product or service gives clarity in their business or everyday existence. The reasons why longtime customers are still customers, and how this passage of time is brand recognition at its height, are the most valuable qualities to a company. The brand name embodies the positive qualities of the company and also the manner by which it does most of its business.

Correlating histories and accomplishments of a company help to market the brand when we extract the brand identity. Most companies have had neither a good idea what brand strategies accomplish, nor a full comprehension of how powerful their end-results and eventual communications can be to their audiences. Until recently, the most successful brand strategists and brand managers only belonged to multi-national conglomerates; yet, with the rise in popularity of so many influencing agents of communication, the dissemination of that knowledge has led to an explosion of avenues by which brand marketing becomes a mainstream, and a must-have for companies rather than an afterthought.

Consumers subconsciously decide and ally themselves with brands that have connotations of qualities that they themselves strive to achieve and become, ideals that the company and brand perceivably espouse to be. The brand strategy for a company runs parallel to the marketing, plan in unique ways in different aspects of the business, but all point to the essence, the soul of the brand, for the consumer and audience.

A good brand value for even the smallest or newest of companies has immense ramifications in the early success of a business. Brands guide everything from marketing, advertising, and public relations, to promotion and products. It’s essential to the company’s focus and direction in all facets of the business - in what it provides to its audiences and how it helps its customer goals. Branding design is directly related to how well a company succeeds in its business goals and mission, as it becomes synergistic with all goals and accomplishments, the identity of the company, ultimately the success of the brand.

FIT design is an advertising and design firm in the Los Angeles area that creates visual solutions that bring about broad brand awareness to its clients products, services, and values. Through brand and identity strategies to interactive media and online campaigns, FIT design brings about dramatic changes within a company’s brand.

- Frederick Talactac

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