Movies 2007
If there was ever a summer designated as the year of the blockbuster, super-hyped, mega, big-time movie packed with amazing special effects and will make a gazillion dollars by the end of its first day of release, well, 2007 would be it. With highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like the Transformers, it’s a safe bet to assume that 2007 might go down as the most profitable year in movie history. However, all that money generated from those movies aren’t limited to the silver screen.
You can bet that as soon as those movies are released, and maybe even before hand, that the cross-promotional marketing will begin. There will be the hit theme song for each movie available for download on your iPod Nano. Of course, you’ll also have to play the official video game on your Xbox 360. If you just can’t take the time to sit at home and play, you can enjoy the Sony PSP version of the movie game. Don’t forget getting the newest trailer sent to the digital camcorder display feature of your cellular phone too.
The marketing and advertising for these movies aren’t limited to the theater, radio or TV screen. If you are connected or using the latest electronic gadget, you’ll be targeted and reached with media and marketing information. It does not matter if you use an iPod Nano, you’ll get some kind of marketing sent to you. Whenever you visit your local Refurbished Electronics or Xbox 360 store, you’ll see promotional advertising all over the place. And the same thing will happen if you are looking for the latest Sony PSP accessories too.
The devices we use today are now places where we are bombarded with information, rather than just devices for entertainment. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn’t done so already. Conversely previews, for the new Shrek film will probably have an advertisement in it targeting Apple iPod Nano users to download the new hit theme song. And don’t forget the constant barrage of ads that ask people to text a phone number in order to get the latest Harry Potter trivia game sent to the digital camcorder display feature of their cell phone.
It’s all about being connected in today’s world. That’s because if you’re connected online, either with an Apple iPod Nano, Sony PSP or an Xbox 360, you’re a member of the target audience and you will be reached. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.
- Tyler Bough
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