Why You Need to Gear Your Public Relations Message Differently to Men and Women

You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way?

And when it comes to the selling of your products or services, would it pay to speak to them!well!differently?

PR experts know this to be true. Marsha Friedman, Founder of EMSI, a national publicity firm says that, “The fact that we are made up and raised differently, men and women process information differently.”

When it comes to the men in society, the start with the most important point and go into further detail only when pressed. This is due to their nature which is that they tend to take off extra detail. Marsha Friedman adds, “On the other hand, women love the details! Women are interested in the entire story, not just elements.” Many times these observations are overlooked!although they are steeped in fact. Marsha Friedman adds, “If you have a broad market that encompasses both men in women, you really need to focus on how you communicate your message to them.” And if you are going to do electronic media (TV and talk radio) you should be even more mindful!

For example !’Report Talk Versus Rapport Talk‘

As mentioned earlier, females have great interest in personalized conversation whereas men do not.

So how can you use this when you are interviewed next on television and talk radio?

Men and women, as you can see, have two distinct styles of communication. So how can you bring it into the marketing and promotion of your company? Well, if you’re targeting women, you might try telling more stories of how people respond to your product or service or how a person’s life was improved by it. You might also tell your own story, particularly if it was challenging, moving or heartwarming.

On the other hand, when focusing on the male market, get to the point! Marsha Friedman says, “Tell them the how, when and why of your product.”

What do you do if you are talking to both men and women? Just blend the two approaches. Personalize your information and give out the nuts and bolts in your own particular style. Now you have some tips that will help you connect with your tv or radio audience! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.

- Marsha Friedman