6 Reasons Why You Need to Be on Talk Radio

Marketing departments are built to grow brand awareness and awesome sales leads. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. You can save quite a bit of money if you use public relations through appearing as a guest on a talk radio show. Appearing as a guest on talk radio shows will help you attract the attention of your consumers in a new and effective way. Whether you are a web based business or a chain with national clientele - talk radio will target your consumers. ” You should do as many phone interviews on talk radio as you possibly can”, says Marsha Friedman, Founder of Event Management Services, Inc. , a national public relations firm. “Talk radio is a goldmine .” So let’s have Marsha Friedman educate us as to why talk radio is such a PR goldmine:

1. Attractive Target Audience and Demographics. ” On AM radio the audience is almost equally male and female, educated with an age range of 35-64 “, says Marsha Friedman. ” Talk radio also has a fantastic amount of niche shows to choose from so you can easily identify shows whose listeners are a match for your company .”

2. It is Not a Budget Killer.” Talk radio shows are no longer strictly done in studio. Marsha Friedman says, “Nowadays all of the interviews are phone interviews. This way you can hold your interview from the comfort of your home or in between meetings at the office. You don’t have to leave your home or office to do an interview so you can easily integrate these interviews into your work schedule.”

3. A Highly Effective Tool to Boost Sales. Although public relations is not advertising , if you get good coverage, it can prove to be even better . ” On talk radio, the majority of interviews are live, so it’s like having a conversation with hundreds, thousands or even tens of thousands of people while on one phone call”, says Marsha Friedman. ” A compelling interview on talk radio can sell your product or service without the audience even realizing they’ve been sold. People listening to the talk radio show you are being interviewed on will want to learn more about your product or service. The best part is that many times the host will plug you website or phone number to take the stress off of you. What a great endorsement! “

4. A Solid 3rd Party Endorsement. Talk radio hosts have loyal followings - that’s how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. Marsha Friedman says, “Hosts are many times viewed by their listeners as great friends and sometimes even mentors , when you appear as a guest on their show, so when you appear as a guest on the show, you get a fantastic endorsement almost instantly. Credible by association if you will. “

5. Credibility. If you are looking for a bit of credibility look no further than talk radio. Marsha Friedman says, “One of my public relations firm’s clients told us, ‘! almost every time I am a guest on a talk radio show - the host tells his listeners about my great expertise, my many accomplishments and how excited they are to have me as a guest ! Of course, the more important I am as a guest, the more important the host appears to be. As far as promotion and credibility goes - it just doesn’t get any better!’ What a great testimonial! “

6. You Will Have an Entire Conversation. If you choose to go with advertising on tv, radio or in print you are faced with specific constraints in terms of budget and time to tell your story. “The great thing about talk radio is that many times you will have up to 30 minutes of times, if not more, to educate the audience about your message. ” says Marsha Friedman. These reasons to be interviewed on talk radio should illustrate just how valuable this medium can be to the success of your business. If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.

- Marsha Friedman