If You Are Looking to Gain PR for Your Business Then Read This!

Have you ever thought that you need to find a new way to get the word out about your company, product or service. Public relations is exposure that you get for your company, product or service that you do not pay for. The most popular methods to gaining the media’s attention is through:

%u2022 Using talk radio and television by appearing on them as a guest As Well As %u2022 Gaining print coverage for your message

With PR the only money you will spend is that which you pay your public relations firm, but this is up to you (please check out our 2 Part Series ‘How to Choose the Right PR Firm for You’ for tricks to choosing the perfect firm ). But if you choose the most cost effective firm, or just decide to do the work yourself , PR can successfully grow your business without breaking your budgets.

Here Marsha , Founder of EMSI , a national PR firm specializing in obtaining media attention for their clients through the electronic and print mediums , shares 6 effective ways as to how your company can gain national media attention. 1. What About a Book? Writing books is not just for Donald Trump and Steven King anymore! Writing a book can help you really grab the attention of the media . ” If you write a book you will have a fantastic vehicle and calling card “, says Marsha . ” A book gives you instant credibility as an expert in your field: to your customers , prospects and amongst your industry peers. Most importantly, it opens the door for you to the media.” Everyday you see experts: on TV and Radio as well as when you read an article in print.

2. Create Expert Status for Yourself. The national and local media is always seeking experts to comment on newsworthy issues. Obviously, this is why people stay interested in listening, watching and reading. Marsha says, “The media is constantly following the media. ” Looking to use to the media to gain attention for your topic? Really start paying attention to the news! Friedman adds, ” Read your daily newspapers, watch news shows on TV, listen to talk shows on radio. Make sure to look for stories that tie in with you topic. ” This is a crucial PR tip that will help you gain acceptance in the media.

3. Appear as a Guest on Radio. ” A great public relations vehicle for your company is to be interviewed on a talk radio show. This way you can have a conversation about your company, product or service with thousands, if not millions, of consumers nationwide “, says Marsha . “No matter if you are a local or national company, do as many interviews as possible. ” Appearing as a guest on a talk radio show can gain you some fantastic media exposure because : %u2022 It appeals to an affluent, educated and attentive target audience %u2022 Being a talk radio guest is substantially cheaper than advertising on the station %u2022 Talk radio interviews present a fantastic opportunity to sell your company, product or service %u2022 The host (who has a dedicated listening audience) provides a solid “Third Party Endorsement” to your message %u2022 Talk radio lends further credibility to your message %u2022 On a talk radio show you have enough time to really get your message across

4. Appear as a Guest on Local and/or National TV Shows. Television, much like radio, can really spread your message to the masses!with great levels of success. Marsha says, “TV tends to be a celebrity’s vehicle, so when the audience see you as a guest on a TV show, then they consider you a celebrity as well. Talk about sending your credibility through the roof! ”

5. Get Your Name in Print. Ever looked at a newspaper article and have the desire to get your company some print exposure. There is no reason why you can’t! Newspapers and magazines are a very valuable and powerful medium. ” This is an absolute public relations goldmine”, says Marsha . The reasons why are : %u2022 Anything written is perceived to be true. %u2022 The print media is where you can reach a huge market of consumers . %u2022 A plethora of niche publications - there’s truly a long list of publications to target. If you are able to develop excellent press releases and pitches, get ready for the exposure that will be coming your way from newspapers and magazines !

6. Reinvent Yourself as a Public Speaker Another method of gaining lots of positive PR opportunities is by trying your hand at being a public speaker! ” Speak to community groups, Chambers of Commerce, events and trade associations to ‘create a buzz’ about your products and services ,” says Marsha . “The more opportunities you get to speak publicly, the more word of mouth that you will generate . And, whenever appropriate - invite the media! Just make sure you have a media kit to give them about your company, product or service in case they show up!”

Hopefully these methods will not only get your excited about an upcoming public relations campaign, but also give you an idea as to other ways to let people know about your product. If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.

- Marsha Friedman