You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way? Read the rest of this entry »
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Marketing departments are built to grow brand awareness and awesome sales leads. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. You can save quite a bit of money if you use public relations through appearing as a guest on a talk radio show. Appearing as a guest on talk radio shows will help you attract the attention of your consumers in a new and effective way. Whether you are a web based business or a chain with national clientele - talk radio will target your consumers. ” You should do as many phone interviews on talk radio as you possibly can”, says Marsha Friedman, Founder of Event Management Services, Inc. , a national public relations firm. “Talk radio is a goldmine .” So let’s have Marsha Friedman educate us as to why talk radio is such a PR goldmine: Read the rest of this entry »
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Marsha Friedman, Chief Executive Officer of Event Management Services, a national publicity firm says ” In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! If you perfectly position your product you will maximize your media exposure and media opportunities.” Friedman adds, “What do I mean by positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. It “positions” your topic with other similar topics in the news so that those reading your press materials can easily understand the subject and see how it compares to others like it. Positioning has been used for decades by Madison Avenue with much success, yet there is little understanding of it. So what this means is that when you consider your press release, the rules need to be rewritten. Read the rest of this entry »
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If you are one of the millions of businesses looking to gain national and local exposure for your company, products or services then you are probably facing the difficult decision of finding the right public relations firm. What can make this decision difficult is that there are so many different kinds of public relations firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your company’s publicity goals ? Here Marsha Friedman, Managing Director of EMSI, a national public relations firm , will share her first 5 tips on how to choose the RIGHT public relations firm to get your message the media attention that you desire Read the rest of this entry »
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Are you ready to pitch to the media? You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. This are some fantastic first steps. Read the rest of this entry »
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In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. When the author left that city, residents knew his or her name and the name of their newly-released title. Is this still a plausible outcome nowadays? The answer is, ‘it depends.’ Depends? Yes!it depends entirely on who’s arranging the tour and whether or not they follow the right guidelines. Marsha Friedman, CEO of EMSI, a national pr firm says ” Like most important things, there are rules to this game!rules you can insist your PR firm follow.” Here Marsha shares her 5 author tour guidelines that will help you bring successes to your book’s promotion. Read the rest of this entry »
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It has become more competitive than ever in today’s current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? By using the power of public relations! Read the rest of this entry »
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Want to sell lots of books? Well you need to get yourself out there! Your goal as an author is get as much book promotion as possible on talk radio, TV and in the print media. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year. Read the rest of this entry »
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If you are struggling with getting the media to pay attention to your press release, do not fear! Here are two great tips to getting your press release to grab the attention of the busy, inundated producer! 1. Topic Overview After you have grabbed the attention of the busy producer or host with your headline, topic summary and talking points it is now time to present your show idea. It is now time to position you as an expert. Do not write a sales piece here. In the Topic Overview, write your show idea. Make sure to work your name, quotes and book title into this section of the press release. Don’t be afraid to use tons of testimonials, statistics, newsworthy facts, etc in this section. Anything that will interest the producer and their audience should be used here. Keep this section to a page max. Read the rest of this entry »
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In about the year 2000, the idea came to thousands of people at once: why not place your personal journal on the internet? Now blogs about every conceivable subject draw millions of visitors every single day. Many of these bloggers decided to start writing about tech news. There are many people who keep a technology blog about the latest new products and ideas; a tech blog can help you separate the valuable new gadgets from the useless junk. Read the rest of this entry »
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