Sun, Dec 7th, 2008 posted by 01:12 AM
Getting the latest Insurance Leads can really expand a company like a small IFA (Independent Financial Advisor) or increase market penetration of a larger broker or lender. Where are the best places to locate these insurance leads?
There are various options open to you, the most direct method to find Insurance Leads is running a Search Engine Marketing campaign, but this is a extreamly competitive market space which can command as much as $10/ £5 per click. This pricing can make prospecting for insurance leads using this method far too costly for smaller companies.
A different way of finding insurance leads is to use a company which sell leads, there are a number of lead brokers advertising on the search engines, each offering real-time insurance lead data. Opting for this route can lead to a measurable return on investment as the lead sources guarantee that the insurance leads they provide are in the market for the products you are providing.
In terms of conversion rates, some brokers are promoting the fact that they are consistently converting between 30% - 40% of the leads they buy, of course your own individual circumstances and the insurance products you offer have a bearing on the level of conversion you may be looking to achieve. However even a 20% conversion rate would make buying these insurance leads business sense.
Some of the brokers advertising using Google PPC enable you to filter the insurance leads you purchase by zip/postal code area, therefore you can be content in the knowledge that the insurance leads you purchase have an even better chance of converting for you.
Another great method to use when looking at finding insurance leads is the telemarketing route. Using a telemarketing specialist to actively promote to your existing database can often lead to fantastic results. You may also find telemarketing companies who will formulate an action plan to generate new business leads for you. If you have a special offer this can work like magic for your lead generation campaigns. Like most campaigns of this nature generating insurance leads this way offers provable and tangible ROI.
Find out more about Insurance Leads and how Telemarketing can help you generate Insurance Leads here.here. For a unique version of this article please click here
- James Rogers
